Send Rate 2/1/2010

McCormicks Cable Park Joins with Liquid Force in Exclusive Partnership Deal

(Encinitas, CA)— Liquid Force, the industry leader in wake and watersports’ products, has teamed up with McCormick’s Cable Park, the nation’s only clock-wise cable, in a partnership agreement.

In the new partnership, Liquid Force becomes the official wakeboard, binding, wakeskate, and life vest brand supplying state of the art products for wakeboarding and wakeskating to McCormick’s pro shop and rental office.

“We are so excited to be teaming up with the top brand within our industry,” said McCormick’s owner Michael McCormick. “Not only can we offer our guests first class boards with the latest Liquid Force design innovations, but also Liquid Force’s other quality products, such as vests, board shorts, t-shirts, hats, towels and ropes and handles, which are all available for purchase in our pro shop.”

“We are really pumped to start a long-term partnership with the southeast’s top cable wake park,” said Liquid Force Vice President of Sales and Marketing Don Wallace. “McCormick’s is one of the country’s top cable parks and is sure to grow the sport throughout the entire Southeast. With so many of our top pros within driving distance, McCormick’s is the perfect training ground for Team LF! We are stoked to help contribute to the future success of the park." Liquid Force will have multiple branded rails, kickers and obstacles at McCormick’s Seffner, FL facility.

At McCormick’s, both first-timers and experienced riders can wakeboard, wakeskate, water ski and kneeboard with or without a boat. On the cable, riders are pulled around the 10-acre lake at approximately 20 miles per hour by a circulating cable system that runs 35 feet above the water. There is also a boat lake on-site that is available for lessons and training.

The McCormick’s Cable Park facility is located about an hour from Orlando and 30 minutes from Tampa. McCormick’s is open at noon on Monday and Wednesday through Friday, closed Tuesdays, and from 10am till dark on weekends.

For more information, call (813) 681-4441 or email Website:

About Liquid Force
Founded in 1995, Liquid Force quickly became the leader in wakeboard products and apparel. Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality. Supported by a superior team of athletes, Liquid Force events include the world famous BROstock.

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