Send Rate 2/16/2012

Cobra partners with spark plug giant Autolite® & its new Xtreme Sport Iridium Finewire plug

Cobra’s stellar mini cycles provide a powerful platform for the auto industry spark plug manufacturer’s continued growth in the premium small engine market

HILLSDALE, Mich., (Feb. 16, 2012) – Big news out of Cobra’s headquarters today as well-known automobile spark plug manufacturer – Autolite® - has partnered with the industry-leading mini cycle manufacturer to fire Cobra’s award-winning 50cc and 65cc two-stroke engines for the upcoming 2012 amateur MX competition season and beyond.

Engineering its Xtreme Sport iridium Finewire plug specifically to fit Cobra’s needs, Autolite® will include Cobra’s all-new 2012 electronic powervalve CX65 in their booth at Indy this week (Booth # 1735B).

“Cobra is confident the legacy and heritage of Autolite’s involvement in the auto industry will lend itself to improving the spark ignition in both our 50cc and 65cc two-stroke engines,” said Cobra’s Sean Hilbert. “Autolite’s premium small engine spark plug design will no doubt offer the same quality and reliability the company’s been known for in motorsports since 1967.”
Autolite® Xtreme Sport™ Iridium Enhanced Small Engine Spark Plugs
Based on the success of the Autolite XP Xtreme Performance™ spark plug design in the automotive market, the Autolite team is bringing the same high performance design to the growing small engine applications of motorcycles, snowmobiles and ATVs. This new plug design will feature:
• An iridium-enhanced 0.6mm finewire design for improved ignitability and longer life.
• More focused ignition versus standard plugs for faster fuel combustion to help prevent fouling.
• Engineered to last longer.
About Autolite®
Since its inception, the Autolite® brand has provided the automotive aftermarket and Original Equipment Manufacturers the highest quality ignition products. As a leading supplier of spark plugs, ignition wire sets and Coil-on-Plug boots, the Autolite® brand has the right ignition products for you, regardless of your vehicle make or model.
Photo by Rodney Webb

Cobra, founded in 1993, produces the most successful line of competition mini cycles in the United States with more than 300 national titles in the last decade. Based out of Hillsdale, Mich., Cobra''s mission is to build premium products for the serious racer. For more information on Cobra products, please visit our website at and like us on Cobra Nation on Facebook.

High Profile Public Relations (HPPR), LLC, is a multi-faceted communications agency specializing in strategic media relations – both industry and mainstream – for the powersports and action sports communities. Dialed in with all forms of power and action sports, its participants, manufacturers and live event promoters, HPPR’s Pat Schutte can be reached at